Like static and dynamic tension a deliberate use of similarity in composition can impart meaning to the viewer that is independent of the subject matter of the image. Similarity or repetition in an image often has feelings of harmony and interrelatedness or rhythm and movement. One of the reasons that the similarity principle works so well is when we see repetition of forms and colours it become’s very pleasing to the eye similar to the way that a rhythm in music works too. The beatles album cover shows the use of anomaly as all of the pictures have the same face but one in the centre is blacked out, this draws emphasis to this particular image making the use of similarity work very well. The image of the eagle with the points around it uses the principle of similarity because it contains 11 distinct objects but it appears as a single object because all of the shapes have similarity, unity occurs because the triangular shapes at the bottom of the eagle look similar to the shapes that form the sun around it. I have looked at some examples of similarity. There is also another aspect to similarity called anomaly, this happens when a particular element can be emphasized when its dissimilar, breaking the pattern of similarity. This has been used in the past to create single illustrations, images or even a message created from the use of a series of separate elements. One of Gestalt’s principles is called similarity, there are many ways to which a piece of work can have this principle applied, whenever it shares visual characteristics such as shape, size, colour, texture, value or orientation this will make it appear as it all fits and belongs together. Gestalt’s theory is divided into six principles, these are: These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied. It refers to theories of visual perception developed by German psychologists in the 1920s. Gestalt is a psychology term which means unified whole.
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